Rebecca Clements · Content Creator & Creative Strategist
Creative storytelling meets a marketer's brain.
I'm Rebecca — a content creator, music producer, and marketing strategist creating engaging video content for brands that want to connect with real people.
- 21K+
- Across Social Platforms
- 14 Years
- Marketing & Creative Experience
- Durham, NC
- U.S.-Based Creator
Portfolio
The Work
A collection of product demonstrations, tutorials, creative storytelling, and lifestyle content.
ReelWatch ↗Product Demo · Creator Tech
iRig Livestream Product Demonstration
How I use an iRig to livestream, highlighting practical applications and real-world product use.
ReelWatch ↗Apps & Tech · Product Demo
BandLab App & Sample Pack Walkthrough
Introducing my sample pack and building a track step by step in the BandLab app.
ReelWatch ↗Gaming · Entertainment
Cozy Spooky Games That Won't Scare You
A personality-led recommendation video mixing talking-head footage, gameplay, hooks and humor.
ReelWatch ↗Lifestyle · Visual Storytelling
Porch Day-to-Night Transformation
A faceless styling video with seasonal decor and a finger-snap day-to-night transition.
ReelWatch ↗Creator Tech · Visual Storytelling
Behind the Scenes: Setting Up My Livestream
Quick cuts and multiple angles of setting up DJ gear, lighting and streaming software.
ReelWatch ↗Gaming · Tutorial
Start Your Gaming Channel Today
On-camera presentation plus OBS screen recordings explaining how to record gameplay.
Long-Form
YouTubeWatch ↗Long-Form · Software Tutorial
How I Plan My Week as a Freelancer
My weekly planning system, walking through how I use a Notion template.
YouTubeWatch ↗Long-Form · Creator Tech
My DJ Livestream Setup
A full tutorial on the equipment and software I use to livestream DJ sets.
More Work
ReelWatch ↗Creative Storytelling · Music
Creating a Sample Pack in the Studio
Multiple camera angles and dynamic editing showing the process behind a music sample pack.
ReelWatch ↗Gaming · Personal Story
Why I Started a Cozy Gaming Channel at 43
A talking-head story about discovering cozy gaming and starting a YouTube channel in midlife.
ReelWatch ↗Lifestyle · DIY
Coffee Bar Herb & Flower Installation
Styling and installing hanging herbs and flowers above my coffee bar.
All examples are independently created content.
Brand Work
Selected Brand Partnerships
Paid collaborations and independently created product content, clearly labeled.
Paid PartnershipWatch ↗Custom Sample Pack · Collab Reels
BandLab
Paid creative partnership: I produced a custom sample pack and created Instagram Reels published as collaborative posts with BandLab.
Paid SponsorshipWatch ↗Sponsored Reel · Music Software
RipX
Paid sponsored Instagram Reel showcasing RipX music production software in a real creative workflow.
Organic · Not SponsoredWatch ↗Product Demo · Creator Tech
iRig
Independently created product demonstration showing how I use an iRig to livestream. Organic content — not a paid partnership.
What I Create
Content that connects, teaches, and inspires.
Short-Form UGC
Engaging vertical video content designed for social media, organic brand content, and paid campaigns.
Product Demonstrations
Authentic, experience-led videos showing products in action and communicating their value.
Educational Tutorials
Clear, engaging videos that help audiences understand and use products, apps, and creative tools.
Lifestyle & Visual Storytelling
Aesthetic, personality-led videos featuring home, hobbies, creativity, and everyday experiences.
Long-Form Video Production
In-depth YouTube tutorials, product walkthroughs, and educational video content.
Creative Strategy & Scripting
Content concepts, engaging hooks, scripts, and creative direction informed by marketing experience.
Every project is custom. Ask about projects and packages →
About
Hi, I'm Rebecca.
I've spent my career at the place where creativity and strategy meet. As Bexxie, I'm an electronic music producer, DJ and vocalist with releases on labels like Anjunabeats and Toolroom — which means years behind microphones, cameras, lighting rigs and editing timelines.
I'm also a growth marketer. Today I'm Head of Growth & Lifecycle at Outfit Formulas, and before that I led marketing work at BandLab/ReverbNation. I've also built and sold a six-figure e-commerce brand. I know what makes people stop scrolling — and what makes them act.
Now I create across RebeccaClementsCo (lifestyle, cozy gaming, home projects), Bexxie Games on YouTube, and Bexxie Music. I love helping people discover a tool and feel inspired to try it — content that feels like a real person sharing something good, not an ad.
Why Work With Me
More than just a pretty video.
Creative Meets Strategic
Professional marketing knowledge combined with a creator's eye for storytelling.
Real Experience, Real Products
Hands-on experience with technology, software, gaming, and creative tools.
End-to-End Production
From initial idea and scripting to filming, editing, and final delivery.
Personality & Authenticity
Relatable, engaging content that feels useful and human.
Let's Collaborate
Have something good? Let's make something great.
Whether you're launching a new product, looking for engaging educational content, or need a fresh creative perspective, I'd love to hear what you're working on.